Attract
Draw the right car owners to your shop using local SEO, content, and social proof.
Learn more →Section 1 — Brand
Logo
Section 2 — Tokens
Colors
Primary cyan
--color-primary#12AAEBNavy
--color-navy#001A2ECTA red
--color-cta#EF4444Text body
--color-text-body#5C5C5CText dark
--color-text-dark#2C2C2CWhite
--color-white#FFFFFFSurfaces & Borders
Surface subtle
--surface-subtle#FAFBFCSurface muted
--surface-muted#F5F8FASurface strong
--surface-strong#ECF1F4Border default
--border-default#D5DBE1Semantic
Success
--color-success#16A34AWarning
--color-warning#F59E0BError
--color-error#DC2626Info
--color-info#12AAEBSection 3 — Tokens
Typography & weights
H1 Default — clamp 36–72px / Light 300
Keep your bays full all year
H1 Display — landing pages / 800 ExtraBold
Book more repairs.
H2 — 44px / Light 300
A complete year of done-for-you marketing
H3 — 28px / Semibold 600
How it works
H4 — 20px / Semibold 600
Reviews & reputation
Body — Open Sans 400 / 16px
Body — Open Sans 400, 16px. The workhorse for paragraphs and long-form copy.
Small / label — 13px muted · Eyebrow — 12px bold uppercase cyan
Small / label — 13px muted
Eyebrow — 12px bold uppercase cyan
Button — 15px bold uppercase
Book Strategy Call
Heading emphasis (pick one per page)
1. Bold inline — <strong>
How a Sling Digital shop fills its bays
2. Color highlight — .highlight
Book more calls. Close more deals.
3. Underline accent — .underline-accent
The Full Bays methodology
4. Highlight block — .highlight-block
Our framework changes everything
Section 4 — Tokens
Icons
Section 5 — Tokens
Spacing
--space-2xs4pxmicro-gaps in chips/icons--space-xs8pxicon ↔ text padding--space-sm16pxinternal element padding--space-md24pxbetween elements--space-md-plus32pxcard padding--space-lg40pxsection padding--space-xl64pxbetween sections--space-2xl96pxhero / large rhythmMax widths — Content container 1200px · Readable text blocks 680px
Section 6 — Tokens
Shadows & radii
--shadow-xsHairline outlines--shadow-smResting cards--shadow-mdRaised / hovered--shadow-lgModals, popovers--shadow-navSticky nav barBorder Radius
6px
12px
16px
pill
Section 8 — Components
Forms
Section 9 — Components
Cards
Three card types, each a distinct conversion purpose.
"Since the rebuild our shop books out three weeks ahead — without me touching marketing once."
Owner, Hollis Auto & Tire
The 15-Minute Google Checkup
See exactly where your shop stands on Google in 15 minutes.
Download NowSection 10 — Components
Navigation
The live sticky nav is the bar at the top of this page. Desktop + mobile mockups:
SLING DIGITAL Claim Your Area
SLING DIGITAL
↑ Desktop (top) and mobile expanded (bottom). Mobile toggle is handled by the live Header; this shows the visual pattern.
A. Dark Hero — best for premium service brands
For auto repair shops
Keep your bays full all year.
One setup, then the best marketing in your area runs on auto for 12 months.
4.9 / 5 from 87 verified clients
B. Light Hero — best for clean, trust-first pages
For auto repair shops
Keep your bays full all year.
One setup, then the best marketing in your area runs on auto for 12 months.
4.9 / 5 from 87 verified clients
C. Centered Conversion — best for single-CTA landing pages
For auto repair shops
Keep your bays full all year.
One setup, then the best marketing in your area runs on auto for 12 months.
D. Card Overlap — best for photo-led, mobile-first
For auto repair shops
Keep your bays full all year.
One setup, then the best marketing in your area runs on auto for 12 months.
4.9 / 5 from 87 verified clients
E. Polaroid StackRECOMMENDED — best for founder / local credibility
For auto repair shops
Keep your bays full all year.
One setup, then the best marketing in your area runs on auto for 12 months.
4.9 / 5 from 87 verified clients
F. Editorial Asymmetric — best for story-driven brands
For auto repair shops
Keep your bays full all year.
One setup, then the best marketing in your area runs on auto for 12 months.
4.9 / 5 from 87 verified clients
200+shops trust us
G. Brand Block 50/50 — best for bold, photo-half heroes
For auto repair shops
Keep your bays full all year.
One setup, then the best marketing in your area runs on auto for 12 months.
4.9 / 5 from 87 verified clients
Section 12 — Patterns
Content Sections
Three reusable layout patterns for the page body. Alternate backgrounds (white ↔ light gray) to create visual rhythm.
A. Alternating image + text
Step 1
Attract the right car owners
Targeted local content and SEO draw drivers who already need a mechanic — no cold outreach.
Step 2
Capture their details
Turn anonymous visitors into booked jobs with a frictionless first-visit offer.
B. Feature grid (3 columns)
Attract
Draw qualified prospects with targeted content.
Capture
Convert visitors with high-value lead magnets.
Nurture
Build trust automatically with email sequences.
C. Testimonial row
"3–5 qualified leads every week without paid ads."
"The methodology transformed how we think about our website."
Section 13 — Patterns
Imagery
Section 14 — Patterns
Services Grid
A. Icon cards (default) — light, scannable
Sales Driven Websites
Conversion-optimised websites built around a proven 8-step funnel. Replaces brochure sites that don't sell.
Learn moreSEO & Local Search
Rank where your customers are looking — Google Maps, Search, and the AI overviews that are eating clicks.
Learn moreLead Magnets
Capture cold prospects with a high-value free offer, then nurture them into booked calls automatically.
Learn moreB. Photo cards (immersive) — tall portrait photo
BuildSales Driven WebsitesConversion-optimised websites built around a proven 8-step funnel. Replaces brochure sites that don't sell.Learn moreReachSEO & Local SearchRank where your customers are looking — Google Maps, Search, and the AI overviews that are eating clicks.Learn moreCaptureLead MagnetsCapture cold prospects with a high-value free offer, then nurture them into booked calls automatically.Learn moreSection 15 — Patterns
Stats Bar
Pure-numbers social proof. One row, four metrics. Use it once per page, immediately above or below the hero.
A. Dark (default)
B. Light
Section 16 — Patterns
How It Works
A. Compact (homepage)
-
Claim your area
One shop per service area.
-
One-hour kickoff
Tell us about your shop.
-
We build, you fix cars
Everything scheduled and live.
B. Detailed (dedicated page)
-
Claim your area
One shop per service area.
- Availability check
- No obligation
-
One-hour kickoff
Tell us about your shop.
- Services
- Offers
- Best customers
-
We build, you fix cars
Everything scheduled and live.
- Website
- Reviews
- 52 posts
Section 17 — Patterns
Pricing Table
Three-tier card layout. Middle card is the recommended choice — featured with a badge and lifted with primary border.
Starter
$2,500/once
For solo operators getting their first real website.
- 5-page Sales Driven Website
- Mobile + SEO basics
- Google Business Profile setup
- Lead capture form
- Lead magnet creation
- Ongoing optimisation
Growth
$5,900/once
Our standard package. What 80% of clients choose.
- 10-page Sales Driven Website
- Local SEO + GBP optimisation
- 1 lead magnet (PDF + landing page)
- Email follow-up sequence
- 90-day optimisation included
- Paid ads management
Scale
$12,000/once
For multi-location businesses ready to dominate.
- Unlimited pages + locations
- Full local SEO program
- 3 lead magnets
- Email + SMS follow-up
- 6-month optimisation included
- Paid ads setup & tracking
Section 18 — Patterns
Guarantee
Risk-reversal block. A single bold promise — or the brand's three-layer composition — framed as a card.
A. Single promise (canonical risk-reversal card)
25+ reviews in 90 days — or we work free.
We keep working at no charge until your Google Business Profile is climbing and the reviews land.
B. Full-Bay Triple Guarantee (brand composition)
The Full-Bay Triple Guarantee
We carry the risk, three ways:
-
Delivery
Every asset built or full refund.
-
90-Day Proof
25+ reviews in 90 days or we work free.
-
Pays-For-Itself
$5,000 tracked by month 12 or we work free.
The risk is ours.
Section 19 — Patterns
CTA Banner
Mid-page conversion interrupt. Big headline, one or two buttons, alternates between primary cyan and dark navy. Use once per long page.
A. Cyan (default) — Loud, grabs attention mid-content
B. Navy — Restrained, for pages already using cyan in the hero
C. Photo background — Desaturated photo + dark overlay, use sparingly
Section 20 — Patterns
Lead Magnet Block
Two-column trade: free download cover on the left, capture context on the right. The button triggers the popup form (Section 39).
A. Book cover (gradient) — Pure CSS, no asset production needed · works for any new lead magnet
Free Guide · 28 pages
The 8-Step Funnel Playbook
Free Download
The exact funnel we've used to grow 200+ local businesses
Learn the 8 steps that turn a cold visitor into a booked call — with copy templates, page wireframes, and the email sequence we use word-for-word.
- The 5 hero headlines that out-perform everything else
- Our 7-email follow-up sequence (steal it)
- The lead-scoring rubric we use to qualify enquiries
B. Device mockup (recommended) — CSS-only laptop · feels tangible · no third-party image dependency
Free Guide · 28 pages
The 8-Step
Funnel Playbook
Funnel Playbook
Free Download
The exact funnel we've used to grow 200+ local businesses
Learn the 8 steps that turn a cold visitor into a booked call — with copy templates, page wireframes, and the email sequence we use word-for-word.
- The 5 hero headlines that out-perform everything else
- Our 7-email follow-up sequence (steal it)
- The lead-scoring rubric we use to qualify enquiries
Section 21 — Patterns
Testimonials Grid
Three written testimonials with stars, quote, name, and role. Real names of real people in your customer's industry.
Within six weeks of the new site going live, we went from 3 enquiries a week to 11. The funnel approach actually works — we're booked out two months.
Sarah Kelly
Owner, Kelly Plumbing & Gas
We'd been with three other agencies. None of them measured anything. SDW set up tracking on day one and now I can tell exactly which page is making me money.
Marcus Reid
Director, Reid Roofing
The lead magnet idea sounded gimmicky to me. It's now responsible for 60% of our new client pipeline. Should have done it five years ago.
Jen Chen
Principal, Chen Family Dental
Section 22 — Patterns
Case Studies
Case Study Auto Repair · Independent
42 new customers at a $207 average ticket
A Grand Rapids shop layered a front-end offer over local SEO and review automation. Published industry result.
42
New customers
$207
Avg ticket
90d
To result
Published industry result · not our client
Case Study Auto Repair · Franchise
+214% calls and +31% revenue in a year
A multi-location franchise rebuilt its funnel around Google and win-back campaigns. Published industry result.
+214%
Calls
+31%
Revenue
12mo
To result
Published industry result · not our client
Section 23 — Patterns
Case Study Showcase
Full-width navy band with a bold headline and a horizontal row of branded result cards. Use as a proof anchor before the final CTA.
Case Studies
Become our next success story
Veenstra'sGarage
Veenstra's Garage
Published industry result · not our client
MilexComplete Auto
Milex Complete Auto
Published industry result · not our client
LegendsAuto Service
Legends Auto Service
Published industry result · not our client
PrecisionAuto Care
Precision Auto Care
Published industry result · not our client
NorthwoodMotors
Northwood Motors
Published industry result · not our client
Ace Auto& Tire
Ace Auto & Tire
Published industry result · not our client
Section 24 — Patterns
Comparison Table
| What you get | Full Bays Year-Round | Marketing Agency | In-House Hire |
|---|---|---|---|
| Done-for-you | Yes | Sometimes | No |
| 25+ reviews in 90 days | Yes | No | No |
| You own everything | Yes | No | Yes |
| No monthly retainer | Yes | No | No |
| Results tracked to revenue | Yes | Sometimes | No |
| Total first-year cost | $5,000 once | $30k+/yr | $60k+ salary |
Section 25 — Patterns
FAQs
Is $5,000 really all I pay?
One fee, including the software for 12 months.
How fast will I see something?
Reviews and win-back start in the first few weeks.
What if it doesn't work?
That's what the Triple Guarantee is for.
Section 26 — Patterns
Blog Preview
How Many Google Reviews Does Your Shop Actually Need?
The real answer on review counts: the trust cliff, why recency beats volume, and how to ask without feeling awkward.
Read article →Why Car Owners Pick One Shop Over Another on Google
Inside the 8 seconds a driver spends choosing a mechanic from the map — and how to win them.
Read article →The $12 Oil Change That Books a $207 Repair
How the front-end offer model fills bays and turns first-time visitors into regulars.
Read article →Section 27 — Patterns
Industries Served
A. Icon tiles (8 · 4×2 grid)
- General Repair
- Brakes
- Diagnostics
- Fleet
- Electrical
- A/C & Heating
- Tires & Align
- Oil & Fluids
B. Photo strip (immersive)
ServiceDiagnostics
Section 28 — Pages
About / Founder
10 years by hand Now systemized
About Marlon
I built Full Bays Year-Round after 10 years of doing this by hand.
For 10 years I ran local marketing for auto shops by hand. The pattern never changed: money out, no idea what came back.
So I systemized it into one done-for-you year. Every result tracked, and the shop owns everything.
Marlon
Founder · Sling Digital
Section 29 — Pages
Contact
Talk to us about your shop
Free 15-minute call. No prep needed — we'll share screen and walk through your Google profile, reviews, and site together.
Phone1300 000 000
Emailhello@slingdigital.co
Service areaOne shop per area, US-wide
HoursMon–Fri · 9am–5pm
[ Google Maps embed goes here ]
Send us a message
Section 30 — Patterns
Signature Mark
Keep your bays full all year.
Only 10 spots left.
A full year of marketing.
Section 31 — Patterns
Client Logo Strip — static
Trusted by 200+ independent auto repair shops
- KELLY PLUMBING
- Reid Roofing
- CHEN DENTAL
- NORTHWOOD & CO
- APEX ELECTRICAL
- Harbour Legal
- BRIGHT & CO
- PEAK PHYSIO
Client Logo Strip — marquee
Trusted by 200+ independent auto repair shops
- KELLY PLUMBING
- Reid Roofing
- CHEN DENTAL
- NORTHWOOD & CO
- APEX ELECTRICAL
- Harbour Legal
- BRIGHT & CO
- PEAK PHYSIO
Section 32 — Patterns
Video Patterns
A. Hero Loom (16:10 explainer)
B. Video testimonial cards (9:16)
+267%
Sarah · Precision Auto
23 reviews
Dave · Hollis Auto
C. Case study walkthrough (16:9)
Case Study · 4 min
How one shop tripled jobs
Section 33 — Patterns
Urgency & Scarcity
A. Top scarcity banners (stacked)
B. Spots-remaining pill (next to a CTA)
Claim my area3 spots left this month
C. Countdown timer
Launch pricing ends in
02Days
14Hours
36Mins
Section 34 — Patterns
Live Activity Toast (static)
DA
A shop in Dallas, TX booked a strategy call
2 minutes ago
A shop in Austin, TX downloaded the playbook
8 minutes ago
Section 35 — Patterns
Mobile-First Patterns
The biggest single conversion lift for local service businesses lives on mobile: sticky bottom CTA, drawer nav, mobile-first hero.
[ Mobile page content ]
Menu
Services How it works Case studies Pricing Contact Book free audit
⭐ 4.9 from 87 verified clients
Built for Auto Repair Shops
More booked bays. Less hustle.
A complete year of done-for-you marketing — no agency retainer.
Claim Your Area↑ Live sticky CTA — fixed to the viewport bottom on mobile.
Section 36 — Components
Forms — Extended States
A. Validation states
As it appears on your business.
Looks good.
Enter a valid 10-digit phone number.
Submitting…
B. Multi-step booking flow
✓ Service
2 Time
3 Details
Pick a time
C. File upload (drag-drop)
D. Booking embed wrapper
E. Production lead form
Section 37 — Patterns
Empty States
Got it. Your audit is booked.
We're at capacity for May.
Section 38 — Patterns
Footer
Two variants. Dark (navy) is the live default — also rendered at the very bottom of this page.
A. Dark (default)
B. Light
Section 39 — Components
Popup Form (static preview)
Free Guide
Enter your details to get instant access
The 15-minute Google checkup for your shop.